Performance + Longevity coaching for amateur athletes 35–65. Structured cycling, strength, and body composition — built on longevity-medicine principles. This is the PLO framework.
If you’re pushing watts on Zwift at 5am, training for a gran fondo, trying to drop body fat without losing power on the bike, or just trying to perform at 52 the way you did at 38 — without blowing out your joints or burning out your adrenals — you found the right place.
Attia. Lyon. San Millán. Sims. The best performance and longevity research — translated into actual programs you can execute on a busy schedule. Not podcasts. Protocols.
James coaches face-to-face at LifeTime every week. That means continuous feedback on what actually works — not theory from behind a laptop. You get a coach who is still in the trenches.
The PLO framework + FittFocus calculator builds a personalized plan from your intake data. Not a template downloaded from the internet. A plan built on your body, your schedule, your goals.
JAMES ALLEN
Head Coach & Owner
FittFocus Training Systems
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James Allen is a face-to-face coach at LifeTime and the creator of the PLO (Performance + Longevity + Optimization) framework. He spent 20+ years as a competitive bodybuilder before transitioning to masters cycling — which means he understands both sides of the equation that most coaches only know one of.
His unique position: he coaches real clients in person every week, runs his own structured training, and has built a proprietary system that integrates longevity medicine (Attia, Lyon, San Millán) with practical athletic programming.
Custom PLO plan built from your intake data. Monthly check-ins with James. Video form reviews. Quarterly bloodwork interpretation. Direct access during business hours.
5 SPOTS — $697/mo FOUNDER RATE • NORMALLY $997/mo
Not ready for 1:1? View all 4 tiers →
Questions? Contact James directly • See all programs • About FittFocus
