FITTFOCUS TRAINING SYSTEMS
About James Allen
Creator of the PLO framework. Face-to-face coach at LifeTime. Former competitive bodybuilder. Masters cyclist. The coach still in the trenches.
MY STORY
Two Worlds. One Framework.
I spent 20+ years as a competitive bodybuilder. Tracking macros to the gram, building maximal muscle, stage-ready conditioning. I knew that world deeply.
Then I got on the bike seriously. And I discovered what most coaches never have to reckon with: the rules change completely. What built the body doesn’t build the engine. Caloric restriction tanks your watts. Muscle mass that looks great on stage weighs you up climbs.
I spent years figuring out how to do both — be a real athlete on the bike AND hold onto the muscle and body composition that keeps you performing and aging well. That process became the PLO framework.
I still coach face-to-face at LifeTime every week. I still race. I still train. I’m not giving you theory — I’m giving you what actually works when real people execute it on real schedules.
What PLO Actually Means
PLO — Performance + Longevity + Optimization — is not a marketing term. It’s a specific framework I built to solve a specific problem: how do athletes 35–65 keep getting better without wrecking their bodies, their hormones, or their lives?
PERFORMANCE
Get Faster. Get Stronger.
Structured cycling periodization. Progressive strength programming. VO2max and power development. The stuff that moves the needle on the bike and in the gym.
LONGEVITY
Age Well. Stay Well.
Longevity-medicine principles from Attia, Lyon, San Millán, and Sims — translated into practical programming. Hormone awareness. Recovery. The 20-year view, not just this season.
OPTIMIZATION
Your Data. Your Plan.
The FittFocus calculator builds a personalized plan from your intake data. Not a template. Macros, training zones, program structure — built from your numbers.
BACKGROUND
Experience & Credentials
- ✓NASM-Certified Personal Trainer & Strength Coach
- ✓Face-to-face coach at LifeTime — active weekly with real clients
- ✓20+ years competitive bodybuilding experience
- ✓Masters cyclist — training and competing alongside clients
- ✓Creator of the PLO framework and FittFocus calculator system
- ✓Nutrition specialist — macro periodization for performance & body composition
THE APPROACH
Why Face-to-Face Work Matters
Almost every online coach stopped coaching in person years ago. I didn’t. And that choice is a competitive advantage — not just for my clients, but for how I build programs.
When you watch real people execute real protocols under real stress — not just reading their check-ins — you learn things no research paper tells you. What breaks down under fatigue. What actually gets done when life gets hard. What people actually need vs. what the textbook says they need.
That’s the calibration that makes PLO work. It’s not theory built in a vacuum. It’s a framework sharpened by thousands of hours of real-world coaching.
Ready to Work with James?
5 Inner Circle spots at the $697 founder rate. Apply to see if we’re a fit for each other.