Choose Your PLO Starting Point
Performance + Longevity coaching for athletes 35-65. Four ways to work with James – from a self-guided plan to full 1:1 support. All built on the PLO framework.
All programs are built on the PLO (Performance + Longevity) framework – structured cycling, strength, body composition, and longevity-medicine literacy in one system, designed specifically for athletes 35-65. Pick the tier that matches where you are right now.
PLO ROADMAP
90-Day Self-Guided Plan
$297 one-time
LAUNCHING SOON – Pre-register at $197 Founder Price
- Intake survey + auto-generated PLO plan
- 12 weeks of structured workouts
- Nutrition framework included
- Email support cadence
PLO MEMBERSHIP
Community + Plan Library
$97/month
COMING MONTH 5 – $67 Founding Member Rate
- Growing library of PLO training plans
- Monthly group Q&A call with James
- Quarterly plan refresh using FittFocus calculator
- Private community access
PLO COHORT
8-Week Group Program
$797/seat
COMING MONTH 4 – Cohort #1: Masters Cycling Base Block – $497 Founder Rate
- 8-week program with weekly group calls
- Personalized PLO plan on Day 1
- Shared community with fellow athletes
- Video curriculum + workbook
PLO INNER CIRCLE
Premium 1:1 Coaching
$697/month
OPEN NOW – Founder Rate – 5 Spots Left – Normally $997/mo
- Custom PLO plan via FittFocus calculator
- Monthly Voxer/email check-ins with James
- Video form reviews
- Quarterly bloodwork & DEXA interpretation
- Direct access during business hours
Common Questions
PLO stands for Performance + Longevity & Optimization. A methodology that integrates structured cycling and strength training with longevity principles and body composition science. The goal: get faster and stronger while aging well – not just for this season, but for the next 20 years.
Amateur athletes 35-65 who take their training seriously. You have a job, a family, limited time – but real goals. Whether training for a gran fondo, building VO2max, or doing body recomposition while maintaining watts on the bike, PLO is built for you.
Inner Circle is private 1:1 coaching – James works with you directly, builds your custom plan, and is accessible throughout the month. Cap is 12 clients. The Cohort is a themed 8-week group program – personalized plan on Day 1 plus shared group experience. Different energy, different price, different access level.
Absolutely – that is the design. Start with the self-guided Roadmap. Want more support? The Membership gives you community and Q&As, the Cohort gives group accountability, Inner Circle gives you James directly. Each tier feeds the next.
Inner Circle clients who follow the plan and complete check-ins see measurable results within 90 days – that is the expectation James sets on Day 1. The application process exists because James only takes clients he is confident he can help.
Ready to get started?
5 Inner Circle spots at the $697 founder rate. Once they are gone, the price goes to $997/mo.